Guerilla Marketing

Fellow board member, Jessica Lawlor, sent an e-mail out to PRowl Public Relations' board of directors yesterday, with a link to this article.

Burger King is having people "drop their wallets" around in some major U.S. cities. In the wallet, it advises the good Samaritan to keep the wallet, and hopefully it will make them go to a Burger King in the area. Reports are also saying that some of the wallets have actual cash in them ($1 - $100) and Burger King gift cards.

Check the article out, it's pretty neat!

Happy holidays!